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Midsummer and Partners © 2023
It's a testament to how amazing those little ramekins of indulgent joy are. Gü were the UK's Number 1 premium dessert brand with almost no digital presence. We were brought on board to connect with consumers online and help cement their leading position in the dessert aisle.
After the last few years, we've eaten our collective body weight in cheesecake and taken Gü's Instagram account from 3,000 followers to over 50,000. Leading on Digital and Production, we've dished up hundreds of millions of impressions – increasing the brand's RSV by over £20m in our time together. Through our always-on and national campaigns, we're proud to say that Gü have maintained their position as the nation's favourite luxury pudding 🤤😋
